[GET] - RyanDeiss - Facebook Messenger Marketing Blueprint 2017

Discussion in 'VIP IM TRAINING' started by Heaventrix, Jan 2, 2018.

  1. Heaventrix

    Heaventrix Administrator Staff Member

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    [GET] - RyanDeiss - Facebook Messenger Marketing Blueprint 2017


    - START HERE
    1.1 - Note from the Author
    Hi all, I'm the Director of Traffic and VP of Marketing here at DigitalMarketer and I'll guide you through this Execution Plan.
    I started from scratch, so if that's you... don't worry. I began at DigitalMarketer as an intern with hardly any knowledge of digital marketing. Over the past five years, I've gained valuable experience that I can't wait to share with all of you inside this Execution Plan.
    I craft, test, and implement numerous media campaigns daily so that we can share with you what works and what doesn't. This saves you time and money and allows me to consume a plethora of knowledge in which I can share.
    Facebook Messenger Ads are all the craze right now. They're the most PERSONAL ad type on the market.
    Our culture has bred an expectation of instantaneous communication. Whether through text, chat, or social media... when someone sends you a message, you FEEL the need to respond in a timely manner (or at least most of us do :)).
    Think about it.
    This is what makes Facebook Messenger marketing so powerful, it taps into a channel that 1+ billion people are using... and also facilitate communication in a way that people now expect.
    Brands that utilize messenger to communicate with their prospects and customers will win—and that's what we'll be diving into throughout this Execution Plan! How to use Facebook Messenger marketing to generate conversations, leads, and sales for your business.
    It will be up to you to “execute” on this Execution Plan.
 But if you do the hard work, the sky is the limit.
    Molly Pittman
    VP of Marketing
    DigitalMarketer

    1.2 - How to Get the Most Out Of Your Execution Plan

    Firstly, if you are a member of Digital Marketer Lab, please bring questions about this Execution Plan (or any other marketing question) to the weekly Office Hours call. This call takes place every Thursday at 3 PM Eastern Time.
    Or post questions in the Digital Marketer Engage Facebook Group.
    Here's how to get the most out of the content in this Execution Plan,

    1. Read the entire EP once - Read through this entire EP, watch any videos and download the resources. Don't execute on the steps until you have finished reading the entire EP. This will help you understand the progression of the steps and put them into context.

    2. Complete the steps - This Execution Plan is a checklist. Each step builds upon the next. Complete each step in order.

    1.3 - Why does this matter?

    1.4 - Why does this matter?

    ====================================

    2 - UNDERSTANDING FACEBOOK MESSENGER ADS
    2.1 - Destination Ads
    2.2 - Sponsored Messages
    2.3 - Tools and Getting Set Up
    ==========================================

    3 - BUILDING YOUR MESSENGER SUBSCRIBER LIST (TOFU)

    3.1 - Getting Started
    3.2 - Your Unique Link
    3.3 - Site Overlays
    3.4 - Integrate With Your Tech Stack
    3.5 - Comment to Message Feature
    3.6 - Contest

    =============================================

    4 - WHAT TO DO AFTER THEY MESSAGE? (MOFU)
    4.1 - Getting Started
    4.2 - Welcome Messages
    4.3 - Follow-Up Sequences
    4.4 - Segmentation and Tagging
    ============================================

    5 - USING MESSENGER TO MONETIZE (BOFU)

    5.1 - Sending Broadcasts
    5.2 - Retargeting Bottom of the Funnel
    5.3 - Conversational Selling
    5.4 - Moving the Conversation Off Messenger
    5.5 - How to Manage Everything (Human Resources)
    5.6 - Have a Question?
    Have a question about this EP? Post it inside of our DigitalMarketer lab community, here, and tag Molly!


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  2. yo

    youknowmaname VIP

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    thanks for posting this
     
  3. re

    redpill VIP

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    Been looking for this, thanks!
     
  4. me

    meelthas VIP

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    Let's see what this is
     
  5. go

    godjitura VIP

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    let me take a look at this
     
  6. dw

    dwwilli VIP

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    thanks a lot
     
  7. hu

    hughenose VIP

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    Thankyou! Can't wait to check it out!
     
  8. ar

    arnoldorexio123 VIP

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    Hi could I please get this?
     
  9. co

    courses11 Banned

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    thank you so much
     
  10. pq

    pqing000 VIP

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    looking for this. Thanks for sharing
     
  11. em

    emailsubs VIP

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    Thanks this looks awesome
     
  12. Mi

    Mikymew VIP

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    seems awesome. Thank you for sharing
     
  13. Kl

    Klami3 VIP

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    Going to check this out
     
  14. co

    connectthedots VIP

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    Let's have it mate.
     
  15. RA

    RAM66 VIP

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    thnaks to share this
     
  16. ma

    markogenius VIP

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    Looking forward to checking this out!
     
  17. ca

    carlosophytrue VIP

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    thanks this is very amazing
     
  18. ch

    christopherpaekr63 VIP

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    Looking forward to checking this out!







    Looking forward to checking this out!
     
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    theairupthere VIP

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    thank you
     
  20. am

    amdrdy VIP

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    Thanks for sharing this!
     

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